Vertical is the New Standard: Why You Should Be Filming for Phones First

Scroll-Stopping Storytelling Starts with Framing

It’s official—vertical video isn’t just for TikTok anymore. From Instagram Reels to YouTube Shorts and even paid brand campaigns, vertical content is now the dominant format for online storytelling. And in 2025, clients are no longer asking for horizontal and vertical—they’re leading with vertical only.

As a modern video producer, adapting to this shift is no longer a bonus—it’s your competitive edge.

Why Vertical Wins

• Audience Behavior: Over 75% of video views in 2025 are happening on mobile devices. People are consuming content in portrait mode more than ever before.

• Algorithm Priority: Social media platforms reward native vertical content with more reach and visibility.

• Client Demand: Brands are requesting vertical deliverables as the default—not the alternative.

Production Tips for Shooting Vertical

• Frame Intentionally: Don’t just crop horizontal footage—shoot with a vertical frame in mind to keep your subject centered and compelling.

• Gear Smart: Use camera rigs or tripods that support vertical mounting. Newer cameras even allow native vertical capture.

• Edit for Flow: Match pacing and transitions to short-form expectations: fast hooks, punchy visuals, minimal fluff.

Final Thoughts

Adapting your workflow to vertical-first production is the smartest move you can make in 2025. It’s not just about keeping up—it’s about leading the scroll.

Next time you hit record, think vertical. Your views—and your clients—will thank you.