Why Your Video Content Isn’t Working (And How to Fix It)
- Von
- May 21
- 2 min read
The Truth About Video Production in 2024
Let’s be honest. Most corporate videos are forgettable. Most social media clips get lost in the feed. And most "viral" trends fade fast.
But here’s the good news: You don’t need a Hollywood budget or fancy gear to make great videos. You just need to tell stories that stick.
So let’s talk about how to do that.
1. Stop Making Videos for Algorithms. Make Them for People.
Yes, platforms reward engagement. But if your video only exists to game the system, it won’t last.
Ask yourself:
Would someone watch this if it wasn’t pushed by an algorithm?
Does it make people feel something—joy, curiosity, nostalgia?
Would you actually share it with a friend?
The fix? Stop chasing clicks. Start creating meaning.
2. Hook Them Fast or Lose Them Forever
How to win the opening:
Drop a shocking statement: *"Your last video might have cost you money."*
Show a gripping visual—think trembling hands or a sudden reveal.
Ask a question that demands an answer: "When’s the last time an ad made you feel something?"
3. Sound Is More Important Than You Think
People watch with their eyes but stay for the audio. Bad sound? Instant skip.
Quick fixes:
A $50 lav mic beats your camera’s built-in audio.
Use music to set the mood—but don’t drown the message.
If your voiceover sounds bored, so will your audience.
4. You Don’t Need a Big Budget
Some of the most viral videos are raw and unpolished.
Examples:
User-generated content (UGC) often beats slick ads.
Behind-the-scenes footage builds trust faster than a scripted promo.
Vertical video (TikTok, Reels, Shorts) is winning—no fancy gear required.
5. Every Video Needs a Story—Even a Short One
Even a 30-second clip should have:
Setup (What’s this about?)
Conflict (Why should I care?)
Resolution (What’s the payoff?)
Example:
*"I almost quit video production last year because no one watched my ‘perfect’ videos. Then I tried this…"*
Boom. Instant intrigue.
The Bottom Line
Your next video shouldn’t look like your last one. Experiment. Take risks. Be bold.
The world doesn’t need another forgettable clip. It needs your unique voice.
Now go make something worth watching.
What’s the last video that made you stop scrolling? Drop a link below—I’d love to see what caught your attention.
*(If this resonated, share it with someone who needs to hear it. Or don’t. No pressure.)*
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